What is Search Engine Optimization (SEO) : complete guide

A beginner who has just created a new blog, he would like to know how to do SEO or how to make a blog SEO friendly.

I am seeing this thing every day that all of this is running behind a single thing. But before that, you have to clear your SEO Basics.

One thing I noticed is that whenever we have to know something about something, then we use Google to know about it. When we do the same, we can see millions of results in quantity, but the best of them is the first place in the search engine.

Read further: 3 Simple SEO mistake: A Beginners Guide

Now the question arises that how Google or other search engines know that this content has the proper answer to which it should be kept in the first place.

This is where the concept of SEO comes and this is SEO (Search Engine Optimization) that places your site's pages in Google's rank.

If this is the case then How to do SEO?

This means how SEO is done so that we can rank our blog articles on Google's first page.

If you have any questions related to what SEO is and how to do SEO then today's article is going to be full of information for you. So stay with us till the end and get complete information about SEO. Then let's begin without delay.

What is SEO?

SEO is Search Engine Optimization and this is a process that you can improve and rank your blog, website, articles, etc. in the search engines.

Google displays the links in our search results, which they consider to be good content and have more authority than others.

Authority means how many pages are connected with the link of that top page. The more pages will be associated with it, the more authority that page will be.

The main task of SEO is to increase the visibility of any brand in organic search results.

With this, the brand receives a good exposure, with its article rank above the SERPs. The more visitors come to them, the chances of getting more conversions increase. 

How do search engines know which page should be ranked?

Search engines have only one purpose. Their purpose is to give users the best answer to their question.


Whenever you use them, their algorithms choose the same pages that are more relevant to your question. And then they rank them, later they are displayed in the pages of the top.

To choose the right information for users. Search engines primarily analyze two things:

These two things are,

The first is the Relevancy between Search Query and the content of the page.

This is the second page of the Authority.

For relevancy, search engine accesses it from other factors such as topics or keywords.

The Authority is measured according to the popularity of the website. Google estimates that as much as any page or resource will be on the Internet then there will be as much good content as it would for readers.

They use these search engines complex equations to analyze all these things, which are called Search Algorithms.

Search engines always want to keep their algorithms secret. But over time SEOs have learned about some of the ranking factors that allow you to rank a page in search engine.

These tips are also called SEO strategies. By using which you can rank your article.

How to do SEO

If you have to learn how to do SEO than before that you have to know about different types of SEO. By going somewhere you can become capable of doing it correctly.

How many types of SEO are?

Well there are many types of SEO, but three of them are mainly given more importance.

1.     On Page SEO

2.     Off Page SEO

3.     Technical SEO

Read further: 15 Best & easy ways to fix a high bounce rate

On-page optimization

In this type of optimization, more attention is given above the page. This optimization is entirely in our control. There are some things that come up like:


A) High-quality, keyword-rich content preparation. 
B) Optimize HTML, under which title tags, meta descriptions, and subheads, etc.

Off-page optimization

This type of optimization is done outside the page. There are some things like back-links, page ranks, bounce rates, etc.

Technical SEO

These are called Factors that affect the technical aspects of the website. Such as page load speed, navigable sitemap, AMP, mobile screen display, etc. It is very important to optimize them properly because they also affect your page ranking.

How to do On-Page SEO 

On-page factors are those factors that are linked to the elements of your website. On-page factors include technical set-up - the quality of your code - textual and visual content, as well as your site's user-friendliness.

We should understand that on-page techniques are those that are implemented in the website to increase the performance and visibility of the website.

Now let us know about some similar on-page techniques: -

Meta Title 

It describes your website with the help of primary keywords and should be between 55-60 characters, as it can be hidden in Google Search.

Meta Description

This helps to define the website. Each page on the website should have a unique meta description. Which helps site links to automatically show them in SERPs.

Image Alt Tags

There are images in every website but Google does not understand them, so with the image, we should also provide an alternative text so that the search engine can easily understand them.

Header Tags

These are very important, together they have a big contribution to categorizing the entire page properly. H1, H2, etc.

Sitemap

A sitemap is used to crawl the website pages so that Google spider can easily crawl your pages and index them. There are many different sitemaps such as sitemap.xml, sitemap.html, ror.xml, a news sitemap, videos sitemap, image sitemap, urllist.txt, etc.

Robots.txt

This is very important for indexing your website in Google. Websites that contain robot.txt are indexed soon.

Internal Linking

Interlinking is very important in navigating pages easily between pages.

Read further: What are internal and external links

Anchor text

Both your anchor text and URL should match with each other, it facilitates rank.
This guide tells you all you need to know

Url Structure

Your website's URL structure should be fine, it should also be SEO-friendly so that it can be easily ranked. Together, each URL should have a targeted keyword, that means you should match your URL.

Mobile-friendly

Try to make your website mobile-friendly because people often use mobile today to use the internet.

Read further: Importance of Mobile Optimization

How to do Off-Page SEO

On the other hand, off-page factors, such as links from other websites, attention of social media and other marketing activities, which are different from your website. In this, you have to give more than the solutions to quality backlinks, so that you can increase the authority of your website.

One the thing you need to understand here is that off-page does not just mean link building but it also emphasizes this fresh content, the more and the better the content you provide to your audience, the more Google likes your website. Will do

Content

If you have more fresh content on your website, then Google will allow more for fresh content to always crawl your website. Together your content should be meaningful so that it can provide the right value to your target audience.

Read further: How to become a good content writer

Keywords

Selection of the right keywords is very important to rank in SERPs. You should optimize these keywords with content so that keyword stuffing is not a threat and your articles are all ranks.

Read further: 4 Unique keyword research techniques

Long-tail Keywords 

How can we forget the long tail keywords when it comes to the words. Because it is not easy to rank in the short keyword, therefore in this place you can use long tail keywords so that it can be easy to rank.

LSI Keywords (Latent Semantic Indexing)

LSI keywords are those that are very similar to the main keywords. If you use these LSI keywords, then the viewers can easily access your content when they are searching for a particular keyword.

Broken-links

These links should throw off as far as possible. Otherwise, it provides a bad impression.

Guest  Blogging

This is a great way to make do-follow backlinks. This allows bloggers to get paid.

Read further: Niche wise 77 blogs to Guest post for SEO

Infographics

This allows you to visually show your content to your viewers, which makes them more understandable. Together they can also share them.

Conclusion

I hope you have liked how to do this article in my SEO. This is always my endeavor that readers should be given full information about SEO so that they do not need to find any other sites or internet in the context of that article.

This will also save their time and will get all the information in one place. If you have any doubts about this article in your mind or you want some improvement in it then you can write down comments for it.